The most important thing to do after building a website is to drive traffic to it from different content sources. People won't come across your website by chance or luck. In order to drive traffic, you must have an intelligent content marketing strategy that provides your audience with targeted content avenues that lead to your website.
While there are many ways to drive traffic to a site, not all of them are effective. Below are three simple and effective tips for driving targeted traffic to your website to improve your bottom line.
Guest Blogging
This is one of the fastest ways to drive massive traffic to a website. To do this, search for similar websites in your niche that have been established for a long time, preferably those that are older than yours because they have loyal readers who visit them on a regular basis. Study a couple of their articles thoroughly. This will help you learn their style of writing, and the types of articles they publish on their website.
When you find a good one with a lot of visitors, contact the owner through the contact link page. Request to be a guest writer by writing a blog post that's exclusively designed for their website. You can even attach your article to the first email that you send them. The webmaster will check your article and decide whether or not to publish it. If the webmaster publishes your article and people enjoy what you wrote, you'll see an overflow of traffic straight to your website. If people like what they see on your site, they'll become regular visitors to your website, too.
If you repeat this strategy on different well established websites that are related to yours, trust me, you'll be amazed by the rate at which your website's traffic will grow.
Social Media Marketing
Unlike the above tip, social media marketing revolves around social networking and bookmarking sites where people gather for discussion on various topics of their interest. You can take advantage of these platforms to improve search engine optimization and drive traffic to your website. How?
Go to the most popular and widely used social networking sites like Facebook, Twitter and LinkedIn and use their search boxes to look for your target audience by typing in your keyword phrases. When you find their groups, join those you deem relevant for your business and fill in your profile with detailed information about yourself and your business. Do this on all networking sites relevant to your business.
Now, each time a discussion ensues in all the groups that you’ve joined, take active part in it by providing useful and helpful insights about the discussed topics. Make sure you comment intelligently in every discussion. Remember not to market your product or service on these platforms. You’re only there to share your expertise, not to push your product or service in front of people.
When you provide insightful tips and advice on these platforms on a regular basis, your potential customers will begin to notice you, pay attention to you and finally follow the link to your website from your profile.
Article Writing and Marketing
Article writing and marketing involves writing a few articles and submitting them to the major article directories on the Internet. Before you begin writing your articles, come up with two or three keywords that you want your website to be known for. These will include keywords that you think people can use to find your website online. After that, write your article with your keywords embedded in the content. Your article should be 400-500 words long. However, be careful you don't stuff the content with irrelevant keywords without providing informative content as it can become frustrating for your readers and can hurt your SEO efforts.
The resource box in an article directory is where you're allowed to place a link to your website. This is where your readers will decide whether to follow the link to your site or not, which is why you should write a useful, informative and compelling article that will make people perceive you as an expert or trustworthy for your product or service. So, make good use of the resource box when submitting articles to article directories.
Driving traffic to your website from various sources is crucial to the success of your online business. By utilizing guest blogging opportunities, using intelligent social media marketing strategies, and writing and submitting well crafted articles to various article directories, you can ensure that your content will drive potential customers to your website and build your business credibility.
Click here to read more about how content marketing can benefit your business. Not sure where to start? Contact us to find out how our web marketing firm can help you develop and implement an intelligent, targeted content marketing strategy.
